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Tastify POV Series

McDonalds Chicken

McDonald’s PH Turns Creator POV into Craving with “I-Tastify POV”

In a category of polished food ads, McDonald’s Philippines chose a different lens. With “I-Tastify POV,” Chicken McDo was placed in the hands of creators—letting the product speak for itself. Built on “Napaka-laki, Napaka-crispy, Napaka-juicy, at Napakasulit at ₱99 lang,” the campaign captured real experiences through first bites, shared moments, and authentic reactions. 

Using wearable smart glasses, creators filmed hands-free, first-person content with no crews or staging—making every moment feel real and immediate.

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Designed for Instagram Reels, the campaign was amplified through Partnership Ads and guided by AI-powered Share of Culture insights to reach audiences at the right moment.

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